A concept store for culture, founders Martine and Prosper Assouline created Maison Assouline as a refuge for those seeking style, culture, and art de vivre. The Maison Assouline London international flagship has served as an oasis of culture in the heart of bustling Piccadilly since 2014. It is our greatest pleasure to wholeheartedly welcome you into our world.

Maison Assouline is housed inside a resplendent Grade two listed building, in the heart of Piccadilly. This landmark example of architectural mastery was built in 1922, as a high security bank. It was designed by renowned architect Sir Edwin Lutyens, famed for his versatility and range of invention along traditional lines.

Our Maison

BOOKS & GIFTS

Assouline represents a new level of sophistication in book publishing and has evolved into a global lifestyle brand embraced throughout the world. Discover the full collection, remarkable vintage pieces and immerse yourself in culture at our global flagship, Maison Assouline

SWANS BAR

The Swans Bar at Maison Assouline is a bastion of elegance, offering the ideal setting for meetings over cocktails, fine wine, or coffee

EVENTS

With two floors, a stunning mezzanine level and remarkable period features, Maison Assouline plays host to intimate private dinners and vibrant cocktail receptions. We invite you to celebrate your special event in this unique historical setting